Internet Solutions 2003
Boosting Your Bottom Line
9-02-03
Increasing sales usually proves to be the easiest of the three steps for boosting your bottom line. Whether you are an old pro or just beginning in sales, the strategy that works every time involves starting with a well-defined PLAN and sticking to it. When I create a custom Website for an agent, I always identify the agent’s existing plan or together we develop a successful plan for increasing sales and / or listings. Then, the Website I set up reflects the plan and actually guides and helps the agent stick to it. That is the benefit of a custom Website and why I refer to the Web as the hub of your marketing. If
you see the benefits of working with a plan and would like to
see how a Custom Website can help you increase sales, please
visit http://www.revalues.com If Sales are not Soaring, It is Time to Evaluate However, for many agents, adding a Website to the marketing mix has not increased sales. Instead the Web has increased costs and added to time management overload. When that happens it is time to evaluate and reorganize. It is helpful if you have a Web designer who is also a marketing guru but if you do not, I encourage you to contact me toll free at 888-814-5347 for a Free Web Analysis or simply visit http://www.revalues.com/analyze.htm to analyze your site online.
|
Almost anyone can throw so much money into advertising that sales do increase but the trick is to keep costs in the range of 10 to 20 percent of expected gross revenue. For example, if you expect to generate $100,000.00 in gross revenue (before taxes and expenses), a reasonable yearly marketing budget will be in the $10,000 to $20,000 range. Another way to look at this: If you are currently spending $500 a month, $6,000 a year on marketing yourself, your expected gross (before expenses) is in the range of $30,000 to $60,000 a year. The good news is that by using the Internet effectively, it is possible to reduce your costs and still reach the income levels you desire. And, the more effectively you use the Internet, the lower your marketing and advertising costs will go. Agents looking for Best Buys in marketing should check out the Real Estate Marketing Library. Here you get it all in one, convenient package. As a member of the library you will have a complete, interactive Website that customizes easily and sets you apart from your competition. Search engine submission tools are included, as is Email marketing. Since you join the Real Estate Marketing Library for only $50 a month and it is virtually risk free, you will be in a great position to Boost Your Bottom Line with a marketing budget far less than the traditional 10 to 20 percent. To check out all the benefits of the Real Estate Marketing Library visit http://www.revalues.com. |
Want to know a little secret about effective Time Management? In today’s world, you can pick up hours and hours if you just let Technology Do it For You. Now I can almost see many of you cringing at the idea of having anything at all to do with technology. So many people believe that technology is hard that they stay as far away from it as they can get. But here is the truth. All right, technology is hard but a good programmer can make it fool proof and so easy that even an adult over 60 can use it. And here are some ways you should use it, ways that will free up hours and hours and help you Boost Your Bottom Line. My favorite is a monthly E-newsletter. You know that I am a believer in E-newsletters and I practice what I preach. I sincerely encourage you to practice E-newsletter marketing as well. If you take advantage of our Custom Web Design services or if you use the Web Wizard available in the Real Estate Marketing Library, you will benefit from a monthly E-newsletter that is sent automatically to your prospects and past clients. You do not have to write it. You do not have to remember to send it out. Is it effective? You bet it is! Visit
http://www.revalues.com |
