Internet Solutions 2003

You must take control of your Website’s content in order to make it effective. By effective I mean that the Website actually does what it is supposed to do and deliver sales and leads to you via Email and phone. By content I mean the actual information contained in the Website. The main reason why most Websites fail to produce good leads and sales is that they do not provide interesting information to the market or audience being targeted. Here is how to slant your Website’s message toward sellers.

According to market research, sellers use Real Estate Websites to evaluate local agents looking for a possible listing agent. Their concerns are getting top dollar for their home, selling the home quickly to minimize disruption in their lives and spending the least amount of money to accomplish the job. A Website that provides professional guidance for presenting the home at its best will be interesting to sellers. You might also want to include information that deals with the relative merits of fixing up to sell versus selling as is. In keeping with this topic, you might want to include links to local businesses and services that can help homeowners with cosmetic and other repairs.

It goes without saying, or it should, that the homeowner is interested in the agent and will compare agents in the following areas: Actual Listing Presentation on the Website; Helpful Information and Offers; The Agent’s Methods of Online Promotion. In other words, sellers want to be sure that the agent who lists their home does a super job of showcasing their listings, knows what they are doing and uses the most modern and effective promotion methods available.

 Either way, you will have all the tools you need. Find out more at http://www.revalues.com/default.asp

Locally, buyers fall into a variety of categories. You will need to decide which categories or how many categories you want to be a resource for on your Website. Categories include: First Time Buyers; Buyers Moving Up; Buyers Moving Down; Buyers who are Retiring and Buyers who are moving out of the area. Buyers can also be categorized by what they are looking for. Some buyers are looking for condos while others want medium to upper end homes. Some buyers want to live on a golf course or by water or have a home with a view. It is possible for an agent to be a resource for all of these kinds of buyers but it is best to select the types of buyers you like to work with best and slant your Website toward those folks.

First time buyers have very different issues from buyers who want to sell and then move to a better neighborhood or to a larger home and buyers who are looking for something smaller have their own set of issues. Of course there is information that all will need such as How to Inspect a Home Before You Buy. Information about the different types of agency might also be helpful to buyers who are not all that familiar with the differences between a full service agent and a buyers’ agent. Are there questions that any buyer should ask in your area about neighborhood, risk factors or the like? The more information you provide for buyers on your Website, the more likely it will be that buyers rely on your Website as a resource. That is how to get buyers to contact you for professional help when they are ready.

Your best bet for creating a Website that targets buyers looking for a specific type of property is to go with a Custom Website. Custom Web design allows you to provide information about specific areas both visually and verbally and with Custom Web design you have the additional benefit of being able to provide information in an interactive format. If this is something you want to consider, visit http://www.revalues.com
/customwebplan.asp to get a Free Custom Web Plan to use as a road map.  

Out of town buyers have many of the same concerns that local buyers do but in addition, the relocating buyer may not know your area as well as the local resident does. I am not sure that it is necessary to provide out of town buyers with a rationale for relocating to your area because of the way that these buyers are drawn to your Website in the first place. If you are going after the online market the people who visit your site will be those who searched for the term real estate coupled with the name of your area. Many agents make the mistake of spending too much time and money on making their Website a tourist guide when this is unnecessary.

What out of town buyers do want is to see listings and so it is important that you include your listings and a link to your MLS. And, of course, you want your site ranked well on the major search engines. The Real Estate Marketing Library at http://www.realestatepromotion.com gives agents an interactive Website that can be slanted towards buyers and/or sellers and comes with search engine submission and E-mail marketing as well. 

You can try it out Risk Free for one month for only $1.00. You cannot beat that! And, if you like what you see and are amazed at the value of the Website and Web marketing that goes with it, you can decide to keep your membership for only $50.00 a month. No set up fees here so you can be ready to go with an effective Website in an instant.